3 Things You Should Know About: How To Get Found On Google in 2020.

In this modern digital marketplace, everyone is looking to explore new ways to boost their visibility online so that people can find them on Google. Definitely, one of the best ways to get much visibility and to reach more customers is to improve your rankings on search engines like Google.

You want to get found on Google. Explore this 5 Minutes Guidance to put in great work to Get Found on Google!

1.      Do your Keyword Research

It is the first critical step to get found on Google, because it will helps you to identify the right keywords and phrases that customers use to find brands like yours on the search engine. It doesn’t only include one or two words long keywords but also the long-tail keywords, which are more specific phrases that a user might type in to narrow down their search.

                                                            

Here are steps you can follow to conduct the keyword research….

·         Brainstorm all the relevant keywords to your brand, products & services.

·         Expand your keyword list to include

a.       Localized keywords

b.      Use Google suggestions as additional keyword or phrases

c.       What keywords your competitors are using to rank for.

·         Identify the keyword search volume on Google keyword Planner.

·         Narrow down your list to omit the irrelevant keywords.

2.      Create Optimized Content for Search Engines

Create optimized content for the search engines to achieve the goal of getting found on Google. Now, that you have compiled a list of keywords by following the above steps, you can develop relevant, optimized and useful content that must emphasizes on keywords and phrases that customer type in to find you. Usually the search engine crawls and search to find these keywords within your content to deliver the right results to search engine users for what they looking for.

                                                                 

Here are the steps to make your content optimized for Search Engine…

·         Comprehensive Content

Creating long-form comprehensive content is always helpful, as they hold the reader’s attention for a longer period of time, which increases the time spent on page thus can boost your SEO results.

·         Easy to Read

Make it sure that your content is easy to read. The content which is written in digestible chunks, having headings and bullet points, is easier to read thus can boost your SEO value.

·         Recent & Updated Content

Google like other search engines favors the content that has been updated recently. Make sure to update consistently the top performing older content & posts to help them continue to rank on search engine.

·         Naturally Rich Keyword

Avoid the keyword stuffing as it is not helpful any more. Try to use the keywords and its variants in a way that it doesn’t feel forced but rather use the keywords in your content that it would looks natural and organic.

·         Strategically Rich Keyword

It is suggested to include the keyword in the beginning of your title or at least you should use the keywords in the first 100 words of text in the blog post or site page. Make sure to include the keyword in strategic areas like H2 headings as well as in the description, meta-tags, image titles, alt text, captions and URL so that your content will get found on Google.

 

3       Off-page SEO Elements

If you don’t have the off-page SEO support then the keyword research and optimized content can go wasted. Off-page SEO increase the traffic back to your site to establish quality backlinks. If any reputable and relevant sites are linking back to your content, it means that your content is useful and of high quality.

                                                                             

Here are the ways to improve the Off-page SEO…

·       Share your Content on Social Media.

Sharing the content regularly on your social media channels can give you potential customers and backlinks to your content.

·      Join & Participate in Relevant Online communities.

Joining and participation in relevant online communities such as chat forums and social media groups is a great way to meet potential clients in your industry to share links to your content while building authority.

·    Regenerate your Content into Videos.

                    Regenerating your content into videos can draw in more attention to the content on your page.You can reach to billions of daily active users who are using the video sharing platform much like a search engine, but first make it sure to include a CTA in your video  that links back to your site.